The Team
Aimy Martinez: Branding and Identity, Ads, Merchandise, Presentation
Bronte Giardina: Research, Financials, UX/UI redesign, Presentation, Post Production
Tullie Folsom: Research, Financials, Initial UX/UI
Michelle Guzman: Research, Identity, Initial UX/UI
Callie Gabbert: Concept, Research, Iconography
The logo was designed by stacking outlined icons from the app to form an "H". This icon was tilted to allude to movement, like when things are lifted with a dolly. The application's subtype was then modified to have rounded corners like the icons.
Britt's users experience
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