![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/94080c91-b216-4369-8afd-e8c09f72445e_rw_3840.png?h=21a4434ca3d1d61bf13687e4791f1596)
The Team
Aimy Martinez: Branding and Identity, Ads, Merchandise, Presentation
Bronte Giardina: Research, Financials, UX/UI redesign, Presentation, Post Production
Tullie Folsom: Research, Financials, Initial UX/UI
Michelle Guzman: Research, Identity, Initial UX/UI
Callie Gabbert: Concept, Research, Iconography
Research
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/db49b284-4243-49a6-992d-8266ea7f7703_rw_3840.png?h=f6fda7fb5b1c5f1b08be0b6566c69f6c)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/cd1de337-6d5e-4171-b7c3-c83e0588861b_rw_3840.png?h=775bad83888e3b78e1ddbc3a5b9d205c)
Identity
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/e6e27be5-ecac-458d-82cd-10f76bbb2242_rw_1920.png?h=0aba2c9a4030279772d95114b32ac666)
The logo was designed by stacking outlined icons from the app to form an "H". This icon was tilted to allude to movement, like when things are lifted with a dolly. The application's subtype was then modified to have rounded corners like the icons.
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/1395a987-b032-43b0-bddd-165d87bff7e1_rw_3840.png?h=6b869410fbcc02a908e6ea2085cbefa9)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/7b0ef465-ea03-4aa8-860b-127b5695df43_rw_3840.png?h=0dd3a3e889c65403546b65d232e63e89)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/540bd40f-536c-4164-a71a-d36b2bfedf64_rw_3840.png?h=34828453f92a4e59ae5863c80d68023b)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/51bf11e4-a421-4d1d-8cc6-eff7a59f80e8_rw_3840.png?h=886088cdfe19b5935f6b812682931620)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/3cfb512f-39ad-4f75-a097-1531461475b9_rw_3840.png?h=b60f605283884a2e24a4267e1347d226)
Britt's users experience
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/4c25f0ed-0648-427b-8725-4a7915b87066_rw_1920.png?h=b964f10d2b20766e1f3e343d31a294be)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/ce36a67a-ab40-4a11-bfeb-7018ab51f3dc_rw_1920.jpg?h=544aaa2ebc74dc2c30d6b20d039a43a5)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/39c56e3c-9b99-4e5b-83e2-04f2e0ab05dd_rw_1920.png?h=0850d74c209fddd01129c8ca21fbc6e7)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/e3687449-3a5d-465c-9174-814e79211f06_rw_3840.png?h=9bb4dde3f5a4d36b6a543745d39b7fee)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/81524a04-23bd-4581-8927-60954e118100_rw_1920.png?h=36499a7eea4fa2bd95dd048201c492d3)
![](https://cdn.myportfolio.com/7dc88cb8d59459b21d9a3e3a1c57398a/cdb3162d-b037-4e41-a154-a6807a143aca_rw_1200.png?h=5f8fd5bbc36b68b06b5f2faecfb7656f)